The most searched crypto and Web 3.0 terms in Peru in 2022

Peru has one of the highest rates of cryptocurrency adoption, ranked among the top 20 countries in the world in 2022, with some areas of Lima being the hub of digital currency operations with 30% of transaction volume and at least 7 cryptocurrency ATMs. , according to Coin ATM Radar.

During the first three months of 2022, it had 1100% increase according to a report by Sherlock Communications.

In addition, the growing interest of Peruvians in exploring this technology is shown in the following graph, where the team: BeInCrypto Peru prepared an analysis of Peruvian search trends.

Web 3.0, Blockchain, NFT, Crypto or Bitcoin?

BeInCrypto, after a study with the Peruvian community, found that these are the most used search terms in the crypto world.

Bitcoin search interest vs blockchainWeb 3.0 Y: NFTs it’s overwhelming. Based on the comparative distribution by region of search interest, Bitcoin is the leader that covers these concepts.

Bitcoin leads the interest of Peruvians

Moquegua is the section that has shown the greatest interest in Bitcoin searches since its birth until today. Madre de Dios, Pasco, Amazonas, Huancavelica and Tumbes leads cumulative growth in web searches, while Amazon leads searches Youtube: From 2020 to 2022

Over the past 12 months, Madre de Dios continues to be the department of greatest interest in searches, with Moyobamba and Barranca standing out by town.

Some of drivers Increasing interest in this asset is the emergence and development of more exchanges In Peru and outlets and subject education.

within exchanges AgentBTC and Buda stand out where Bitcoin was the most traded currency in 2022, followed by stable coins. The highest search interest for Bitcoin in Peru was between January 23rd and 29th, when BTC increased by 17%.

Also an interesting fact he discovered The BeInCrypto team is all about Bitcoin mining in Peru started in January 2004 (January 4-10) in the Department of Loreto, according to Google Trends.

Interest in searches as a driver for purchases in Peru in 2022

The BeInCrypto team had a chance to chat with some of the representatives exchanges with greater coverage in the country.

Nikki Llerena, Relationship Manager at AgentBTC, notes that 81.42% of the platform’s users bought BTC, second only to USDT and ETH. One of his main ones drivers They are more than 13 thousand physical positions that facilitate your purchase.

On the other hand, Carlo Bernos Buddha, It tells us that users from Lima and Arequipa submitted the largest trading volume with BTC leading the preference and USDC in second place.

stablecoins (stablecoins) growth

Matias Romero Buenbit CFO states that the most traded cryptocurrency on its platform is DAI and notes the growing interest of its users stable coins and for this reason the Buenbit team has decided to improve its loan services with cryptocurrencies as collateral.

In the following graph, we can see the search interest for terms related to stable metals in Peru. Because we can conclude a lack of knowledge of the terms, but a boom in their search in recent months; BUSD, USDC and USDT They got more traction.

The departments of greatest interest in 2022 are San Martin, Cusco, Lima, Ancash and Arequipa. In Lima, San Juan de Lurigancho leads the level of interest in these assets. Interest in USDT and emerging BUSD stands out.

Organizations lend their help to Peru Bitcoins

Motiv co-founder Valentin Popescu told BeInCrypto that his organization carries out comprehensive and intensive work. to transact with Bitcoin with over 700 families educate, equip and acquire basic goods;

“In addition to this, we have held some events to promote the use of Bitcoin with the Bitcoin Beach wallet, which has about 2,500 open wallets throughout Peru. They have plans to work more intensively in the city of Cuzco this 2023.

Web 3.0 fights poverty

Huanuco has shown more interest in the term blockchain, while Jounin is in sixth place. Since the start of the pandemic, Huanuco has experienced a 6% increase in internet usage, approx 56,000 new users. However, it is still below the average volume according to IPE.

The main uses of Internet service in the region are communication (97.5%), receiving information (84.5%) and entertainment (81.9%). Second, Junín presented 26.4% in 2021 in the poverty index, according to Peru’s Ministry of Development and Social Inclusion.

One of the most affected marzes, however, has not lost its desire to educate itself, as it has come together as one of the most interested marzes. blockchainleading the number of searches for this technology between 2020 and 2022

NFTs were a trend in Peru

From January 16-22, NFTs were the most searched on the web Moquegua, Huánuco, Puno, Tacna and Ica. On the other hand, in Youtube Huánuco, Apurimac and Puno topped the search list for this term.

Key terms within these searches were:# open sea‘,’What is an NFT?and between 2020 and 2022, interest in NFT games has increased. Some Peruvian companies tried to turn the tide, like Casino and Cristal, with campaigns where they implemented NFTs as a strategy.

Conclusions.

• Terms #blockchain#crypto, #web3, #bitcoin and #nft consolidated more homogeneous searches June 12-18, 2022.
• In Peru, there is still not enough knowledge about the classification terms of this technology, from the data it can be concluded that Bitcoin is the flag of all kinds of Web 3.0 knowledge, because from the beginning its interest dominates and generates searches in such derivatives. as “cryptocurrencies”;blockchain” and “NFTs”.
• The regions most affected by COVID-19 in Peru are the regions that show the most interest in searches for the terms presented in the article.
• The capital of Peru represents the largest volume of trade, but its searches show a variety of terms and do not focus on one part of the capital, which is why it does not stand out as a section in the trend graphs.
• The data shows that there is a lot of interest in trading cryptocurrencies, especially Bitcoin.
• The interest of the Peruvian consumer is increasing and is promoting these technologies in the future, but this requires more education.
• Most users prefer YouTube content.