The US headquarters of the Korean automaker managed to raise $100,000 thanks to a collection of non-fungible tokens.
kia americaIt was reported by the American office of the automobile brand has been able to fund nearly 22,000 animal shelters thanks to the proceeds of its NFT collection, which launched in February 2022.. The collection, built on the Tezos blockchain, has donated 90% of its proceeds, about $100,000, to The Petfinder non-profit foundation.
Kia released 10,000 NFT for free how “adoption pass”and then released 10,000 more generative options in the Sweet NFT market the same week as the Superbowl, featuring “Robo Dog” and tying the campaign to the sporting event. The tokens were sold out on the same day of launch and generated $100K in revenue.
On the other hand, a smart contract signed on the blockchain had a section that was marked 10% royalty every time a Robo Dog NFT was resold on a participating secondary marketbringing more benefits to the Foundation
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“Most of us are aware of the rise in pet adoption., due to the epidemic. Although tens of thousands of animals have found their forever homes, pet deliveries to shelters are increasing as people return to work, and there are many animals whose stories deserve a happy ending.”explained Russell’s betVice President of Marketing for Kia America.
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